Google Question - How Does Google Page Ranking System Work

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Q. What is the theory behind the Google ranking system?

A. It is called PageRank?Create and works by counting links and the text of links pointing at a page and/or domain. The theory was laid out in a paper, The Anatomy of a Large-Scale Hypertextual Web Search Engine by Sergey Brin and Lawrence Page.

In simple terms:

• http://www.google.com/technology/index.html

Advanced Theory:

• http://www7.scu.edu.au/programme/fullpapers/1921/com1921.htm

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